MEDIA ADVISORY: Mayor Gloria, Community Leaders to Unveil and Light Convoy District Gateway Sign

FOR IMMEDIATE RELEASE  Sept. 29, 2024 

CONTACT:   MayorPress@sandiego.gov  

Mayor Gloria, Community Leaders to Unveil and Light Convoy District Gateway Sign 

NEW SIGN WILL WELCOME VISITORS TO SAN DIEGO’S PAN-ASIAN CULTURAL DISTRICT 

SAN DIEGO – Mayor Todd Gloria will be joined by other local elected and community leaders on Monday to unveil the new Convoy District gateway sign and illuminate it for the first time. The sign is one facet of a multi-year plan to revitalize the district, which was recognized as a Pan Asian Cultural District in tandem with an update to the Kearny Mesa Community Plan in 2020.   

The vertical sign stands 30 feet high, lights up at night and features patterns and designs that honor Asian American Native Hawaiian Pacific Islander communities. It is intended to mark the district as a cultural destination, similar to landmark signs in other San Diego neighborhoods, such as North Park, Hillcrest and Little Italy. The sign is located in the median on the 4600 block of Convoy Street, between Dagget Street and Engineer Road.   

Since the 1990s, the City has seen the rise of Pan-Asian businesses and cultural influences in the Convoy Street area, including businesses along Clairemont Mesa Boulevard, Mercury Street, and Balboa Avenue. From a group of core family businesses, a thriving cultural district has developed into a regional destination. In recognition of this, six freeway signs installed on Interstate 805 North and South were unveiled in 2022 to direct visitors to the district.   

WHAT:	News conference and sign lighting
WHO:	Mayor Todd Gloria    County Supervisor Monica Montgomery Steppe  City Councilmember Kent Lee  Chris Cate, chair, Convoy District Partnership  Jason Paguio, president and CEO, Asian Business Association
WHEN:	TOMORROW – MONDAY – Sept. 30, 2024 | 7:00 p.m.
WHERE:	Hanmi Bank parking lot  4637 Convoy St.  San Diego, CA 92111
VISUAL:	Illumination of the gateway sign  NOTE: There will be a 15-minute speaking program in the parking lot. After that, members of the media will have the opportunity to cross the northbound lanes of Convoy Street to the median to capture the lighting of the sign.

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